1. Budget Allocation & Co-Funding
Marketing budgets are assigned based on the specific project, the artist's trajectory, and the details outlined in your signing agreement. Budgets can be assigned for a single track or scaled for a larger campaign (such as an EP or Album).
Management & Co-Funding Opportunities: We welcome collaboration with an artist’s management or agency. Artists and their teams have the option to contribute additional budget to amplify a campaign. This is particularly relevant for advanced projects requiring:
Extended or highly specific marketing campaigns.
Major PR and press follow-ups (e.g., DJ Mag, We Rave You, Mixmag, Billboard).
Large-scale radio pitching and mainstream media coverage.
Note: For mid-to-large projects—especially when an artist is not signed exclusively to the label—these advanced PR and editorial campaigns often incur additional costs that are typically co-funded between the label and the artist's management agency.
2. Playlist Pitching & Editorial Support
Our standard marketing budget includes pitching your release to a wide network of curators.
Official & Independent Curators: We pitch to official editorial curators across major DSPs (Spotify, Apple Music, Beatport) as well as a vetted network of independent playlist curators.
Algorithmic & Radio Pitching: We actively submit your tracks for consideration in official algorithmic radios (e.g., Spotify Radio, Apple Music, iTunes, and Beatport recommendations).
⚠️ Disclaimer Regarding Playlists: While our team utilizes industry best practices to pitch your music, every curator and playlist has its own guidelines. The label does not have control over the acceptance rate or final placement decisions made by independent or official DSP curators.
3. Advertising Campaigns (Ads)
Because playlist placements cannot be guaranteed, Tracks/ID heavily invests in targeted advertising to ensure your release gains traction and meets our growth goals. We aim to help our artists achieve a minimum of 50% growth in streams and listeners during an active campaign.
Ad Platforms: We allocate budget toward high-conversion platforms, including TikTok, Instagram, YouTube, and Spotify Ads.
The Artist's Role (Content is Key): For these ad campaigns to be successful, we rely on the artist to provide high-quality, engaging visual content.
Campaigns perform best when fueled by organic-style Reels, TikToks, and promotional videos featuring the artist.
If no usable visual content is provided by the artist, the effectiveness of the ad campaign will be severely limited.
4. Promotional Timelines
Marketing a release is a joint effort between the label and the artist, split into two main phases:
Pre-Release (Announcement Phase): Official announcements and teaser campaigns typically begin at least one week prior to the release date. However, depending on the project's scale, the artist and the label may begin teasing the release much earlier.
Post-Release (Growth Phase): Once the track is officially out, the label shifts its focus and resources entirely toward active playlist pitching, tracking analytics, and running targeted ad campaigns to sustain momentum.
5. Marketing Costs & Proportional Budgets
We believe in transparent and fair partnerships. All standard marketing budgets invested by DENAR RCRDS are 100% absorbed by the label and are never deducted from the artist’s royalties.
To ensure sustainable growth, our team assigns budgets proportionally based on the artist's current stage in their career. We strive to find a healthy equilibrium that maximizes results:
Proportional Allocation: Marketing strategies and financial investments are tailored to fit the artist's current size, catalog activity, and listener base.
Example: The budget and strategy for a debut artist releasing their very first track will naturally differ from an established artist who already maintains a high average of monthly listeners, has an active back-catalog, and works with an existing management team.
This scaled approach allows us to set realistic goals and deliver the most effective, proportional growth for every artist on our roster without touching their royalty earnings.
6. DJ Promos, Record Pools & Producer Network
As part of our standard promotional rollout, we actively distribute your releases to our curated network of affiliated DJs, producers, and record pools, carefully targeting those who play your specific genre and style.
Expectation Management & Industry Standards: It is important to understand that pitching to our DJ network is an organic process, not a paid placement service. Whether a track is included in a radio show, played in a live DJ set, or featured in an independent playlist is entirely at the discretion of the receiving artist.
Top-tier DJs and producers maintain extremely high, critical standards regarding a track's structure, mixing, and mastering quality before they will consider playing it out.
Label Flexibility vs. External Acceptance: At DENAR RCRDS, we believe in raw talent and creative vision. We are sometimes flexible with our signing criteria because we trust in an artist's potential and the core idea of a track, even if the mixing or mastering isn't 100% industry-perfect yet.
However, artists must be aware that this flexibility on our end can impact the success rate of the DJ promo campaign. If a track lacks professional-level polish or structural maturity, it may be passed over by our external network. Despite this reality, our team is committed to making the effort and ensuring every single release gets pitched to our network to give you the best possible chance for organic club and radio support.